RAW SPEED
Creative challenge developed over the course of a single week for the Apanage Exhibition 2025. A 12-second Formula 1 wind tunnel study exploring motion, airflow, and experimental visual language.
Building the entire piece around motion, airflow, and mechanical tension as the sole visual drivers.
Developing a self-initiated project under extreme time constraints while adapting the piece to the technical requirements of a real-world exhibition context.
Raw Speed was conceived as a personal creative challenge and developed over the course of a single week for the Apanage Exhibition 2025. The project was designed specifically for large-scale LED screens and exhibited in Limassol and Larnaca on December 30th and 31st.
Beyond the tight deadline, the main challenge was to step outside my usual visual and editorial approaches, experimenting with a type of montage and visual language I had never worked with before, while still delivering a cohesive and impactful final piece.
Leveraging extensive experience in product visualization and rendering to achieve speed without compromising visual quality.
A strong background in product previsualization and look development, combined with experimentation using real-time particle software such as EmberGen, made it possible to rapidly iterate on exhaust bursts and airflow simulations while maintaining a high level of visual fidelity.
Cinema 4D paired with the Redshift render engine enabled efficient lighting and rendering workflows, allowing the entire project to be rendered overnight despite the tight production timeframe.
